Google Ads Performance
Spend
$65.67
Clicks
23
Impressions
1,361
CTR
1.69%
CPC
$2.86
Conversions
1
| Campaign | Spend | Clicks | Impr. | CTR | CPC | Conv. |
|---|---|---|---|---|---|---|
| Search | Teachertainment Store | $41.25 | 15 | 837 | 1.79% | $2.75 | 0 |
| Search | Free Resources | $24.42 | 8 | 524 | 1.53% | $3.05 | 1 |
| Total | $65.67 | 23 | 1,361 | 1.69% | $2.86 | 1 |
Ad Group Breakdown: Teachertainment Store ran 4 ad groups: "Teachertainment" ($16.36, 6 clicks), "Teacher Resources" ($12.70, 4 clicks), "Educational Activities" ($7.43, 3 clicks), and "Teaching Supplies" ($4.77, 2 clicks). Free Resources ran 2 ad groups: "Free Printables" ($15.01, 5 clicks, 1 conversion) and "Free Worksheets" ($9.42, 3 clicks).
Meta Ads Performance
Spend
$294.94
Clicks
208
Impressions
8,321
CTR
2.50%
CPC
$1.42
CPM
$35.44
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Leads Campaign | Parents | $294.94 | 208 | 8,321 | 2.50% | $1.42 |
| Total | $294.94 | 208 | 8,321 | 2.50% | $1.42 |
Meta leads campaign continues to drive strong engagement at $1.42 CPC and 2.50% CTR targeting parents. The campaign generated 8,321 impressions across the week.
Combined Ad Spend Summary
Total Spend
$360.61
Total Clicks
231
Total Impressions
9,682
Blended CPC
$1.56
Email Campaigns
1. LAUSD Strike — Community Message
Delivered
98.89%
Opened
36.1%
Clicked
4.72%
Click Breakdown
Strong community engagement — 36.1% open rate and 4.72% click rate. The LA Times article link received the most clicks (96 total, 53 unique), followed by the Google Form (57 clicks) and the store link (47 clicks). This email positioned Teachertainment as a trusted resource during a timely local event.
2. Library Appreciation Email
Click Breakdown
3. Earth Day Activity Packet Email
Blog Content
Earth Day Blog Post
Published a new blog post: "Earth Day: The Ultimate Planet Party" — featuring hands-on classroom activities for environmental awareness, vocabulary building, word searches, recycling exercises, and a tie-in to the Earth Day Activity Packet ($2.99).
Social Media Activity
Facebook and Instagram posts published during April 10–16, 2026:
Note: For a full social media overview including Instagram posts, engagement metrics, and scheduled content — please reference the Ayrshare / social dashboard. Screenshot "TT SM" was requested but was not uploaded. Please provide it to add to this deck.
Work Completed This Period
Email Marketing
- Created and sent LAUSD Strike community email blast
- Created and sent Library Appreciation Week email
- Created Earth Day activity packet email campaign
- Email list segmentation completed
Google Ads
- Created Earth Day Google Ad
- Created Free Printable Activities Google Ad
- Created Free Teaching Resources Google Ad
Content / Creative
- Created and published Earth Day blog post
- Added printable activities to store
- Updated social media bio links
Website
- Website banner update completed
CRM / Automations
- Set up abandoned cart automation workflow
Workflows & SMS
Abandoned Cart Automation: A new abandoned cart email workflow was set up this period in GoHighLevel. This will automatically follow up with visitors who add items to their cart but don't complete the purchase, helping recover lost revenue.
No SMS campaigns were sent during this period. SMS is available as a future channel through GoHighLevel (1,663 contacts currently in the system).
Coming Up Next Week
- Send Earth Day email campaign (choose subject line and preview text above)
- Monitor LAUSD strike developments and send follow-up email if needed
- Review abandoned cart automation performance
- Continue running Meta Ads lead campaign for parents
- Schedule social media posts for the week
- Plan end-of-year award show product promotions